The Best Way To Buy Real Estate in London Ontario

Published 10 April 16 09:10 AM | Ty Lacroix 

   Are you looking for a house or a condo in London Ontario and area?  Are you aware that in some of the top neighbourhoods in London in London, some homes are selling in a day or two or that some homes are dramatically overpriced?

                   real estate for sale London Ontario  

 Are you frustrated with some real estate people and fruitless searching? As a Realtor as well as a professional home hunter, I work exclusively for the buyer while the listing sales person is working for the home seller. When you contact a listing sales person, he or she will show you properties that they have personally listed for sale.

 Some may not even show the whole portfolio of homes on MLS that other Realtors have within your price range. The majority of real estate people may say they “will keep an eye out for you”, but the reality is they will put you on a database and only send you properties they occasionally list for sale, or,  an avalanche  of properties you are not even interested in!

 To find the right property for you at the correct price, having an exclusive buyers’ agent, who knows the market inside and out on your side , will make things go much easier for you and your pocketbook.

  Over the years I have come up with a process that puts you in the driver's seat. I like to take the time (which will save you many hours later and frustration)  to understand your individual needs by creating a personalised “property profile”.  I have an extensive network of contacts that clients have said have saved them  days and even weeks of searching. Be it private homes for sale ( For sale by Owner), MLS or an exclusive listing, I can find it.

                   Professional real estate people

 90% of the time, I have no vested interest in selling you anything ( unless it is one of my listings which I disclose up front and in writing), I provide impartial and unbiased advice on the true value and pricing of any of London’s premier homes. Even if you feel you are a good negotiator, my proven performance to act as your lead and go-between has been highly successful for all our past clients.

 Whether you are a busy professional, business owner, growing your family, rightsizing your home or an investor  I treat your personal property search as if it were my own. Where privacy or anonymity is given lip service by some,  complete confidentiality is my fiduciary and moral duty. 

 Finding that right property and unusual properties for sale is all about networking. A significant number of properties are sold “privately.” I have a long-standing relationship with a wide spectrum of sales people, law offices, estate planners & financial advisors to uncover those properties  for sale.

             Appraise and Negotiate – Professional Help with Property Negotiations

  Buying a property is usually the most expensive purchase you will make in your life and it’s not something you do every day of the week (unless you are like me and do it daily).  There is no doubt having a skilled property negotiator on your side can save you thousands and even saves you the frustration of missing out on those For Sale by Owners or Exclusive listings!

 The listing sales person is not working for you in a real estate negotiation – they are working for the home owner.  An independent buyer’s sales representative  will work with your best interests at heart to take a firm and fair approach to negotiating the best outcome for you.  

  My appraisal and negotiation service is ideal for those of you who enjoy the search but want to bring in  experts to get the true market value of the property and know that they can secure it at the right price through expert negotiation.

  I can establish the true market value of your chosen property by conducting a detailed analysis using  local knowledge and access to extensive sales databases.

                        finding the right house

  My inovative Dedicated Buyer Program provides an objective and unbiased view on the property’s true worth and removes the emotion from the buying process. This coupled with expert negotiation skills means my  clients  save thousands of dollars. Remember:

  "Price is what you pay, value is what you get" Warren Buffet

  Again, when you engage in my Dedicated Home Buyer Program, I take the time up front to understand your needs, reviewing your criteria and designing a strategy to meet your goals. I then , ( at no cost to you, I only get renumerated AFTER you have successfully taken possession of your home) undertake an extensive research to match your purchasing criteria with properties for sale. I even have have access to many properties that may never appear on the open market (sometimes called “exclusive listings”).

  My full search service includes:

  • Initial consultation to obtain an understanding of your requirements
  • Extensive market research
  • Access to all current listings in the chosen area & private listings
  • Property price negotiation
  • Property investment education
  • Current market update
  • Total discretion and confidentiality
  • Undivided loyalty
  • Coordination of necessary support services e.g. legal, home inspection, movers, trades people, property management etc. 
  • You work with me and me only, not an associate, not a new sales person, not a neophyte, not a part-timer or weekend warrior!

  I can also refer you to my  network of trusted real estate companies all across Canada,even some cities in the US.

   For property investors (residential and commercial), I am constantly researching and reviewing the market to look for areas that have consistently performed well for capital growth and rental return or have significant potential for capital growth due to infrastructure and population modalities.

                       professional in every way

                                       Actually  Buying a Home in London Ontario and Area

   Buying a home in London Ontario and area is exciting but can be time consuming and expensive. It can be an emotional roller-coaster ride that sometimes can end in frustration. To buy a house or a condo requires weeknights spent searching for new listings, phone calls to agents and driving around every weekend inspecting properties. It’s an exhausting process for most home buyers!

     Does this ring any bells with you?

  • Are you feeling overwhelmed, frustrated, or simply tired of searching for London area real estate?
  • Have you missed out on homes several times or perhaps spent wasted money on building inspections or other services?
  • Have some listing real estate sales people enticed you to make offers but only to find out later that the sales price went way above your expectations?
  • Are you confused by typical price guides that bear no resemblance to the ending sales price?
  • You just can’t find enough time to do the search for the right home.
  • You’re not sure which other London neighborhoods might work for your lifestyle.
  • You would really like someone to be on your side, giving sound advice and help remove the emotion from the buying process.
  • How do you compete with other buyers in the London Ontario real estate market?

​                frustrated buyer

   Welcome to what I do. The searching and negotiating process is  what I do best, buy your next home in London Ontario and area without undue stress or hassle of dealing with a wannabe. I actually make it very boring!

               How do I help?

  If you are in the market to buy, then using my “Dedicated Home Buyer Program” will fast-track the process and protect you from paying too much, or heaven forbid, the wrong home!

    I have a proven five step method to buying real estate …

  1. Create a “Property Profile” – I discuss with you your detailed preferences and then target the best London neighbourhoods.
  2. Research – I then conduct an extensive search to access the most suitable properties (both on MLS and private sales).
  3. Shortlist – after we see properties in person, we cull the properties into a shortlist for your personal inspection.
  4. Evaluate – using the latest sales data, I provide a written appraisal (current market value) that protects you from paying too much.
  5. Negotiate and secure – I will negotiate and deliver to you the best possible price & terms.


               Where in Ontario Do I Work?

   As the owner and Broker of Record of my real estate brokerage ,I personally cover all of London and South West Ontario. I am licensed in the Province of Ontario and can refer you to my  network of qualified real estate professionals across Canada, Florida, California, Arizona, North and South Carolina!

     What’s the cost?

   99.8% of the time I am paid by the listing real estate brokerage which is disclosed to you up front at all times in writing and verifiable.

  In the case where it is a private sale and the seller refuses to pay a fee or the fee offered is not consistent with our level of service, my fixed fees for the full search service are the equivalent of around 2% of purchase price for properties up to $1 million dollars, and then a sliding scale applies above that level.

   No retainer fee or any upfront fees are required; I only get paid once the property you choose has changed hands. In other words, if I don't perform, I don't get paid! 

 I call it my success fee! I get paid only after you have successfully and happily purchased a property.

    What’s the benefit?

  • Access more properties – far more than just the MLS system, I can uncover exclusive properties before they hit the market and For Sale by Owners.
  • Get insider knowledge. I’ll give you all the latest data and trends to make an informed decision
  • I’ll put you ahead of other buyers –  vast experience means you are in control.
  • Pay the right price – I’ll provide a detailed appraisal of your chosen property advising you what it's worth, then negotiate skillfully to save you as much as possible.
  • Save time – tap into my extensive network to find your ideal property much faster!
  • The benefits certainly outweigh the costs of money and time when it comes to buying a house or condo in London Ontario and area.

​                              The next step

 What is the next step?

   See our client reviews 

        Frequently Asked Home Buyer Questions:

      What am I getting for my money that I cannot achieve myself?

   Buying quality real estate in London Ontario and area is not a part time task. As a professional  Realtor, I work for you day in, day out to find the right home for you. I listen to your needs and will provide you with independent advice to confirm your decision. I understand local market values intimately. 

   Once the right home is found, my exhaustive research in appraising the value of the property and negotiating will give you peace of mind and ensure that you not overpay.

    Will you listen to my needs? 

    Of course – listening is the most important aspect of any relationship, that is why we have two ears  and one mouth, to listen twice as much more than we speak.

                  we listen

    How will know you really understand my requirements?  (How could you possibly know what I want?)

 This is a common fear of most buyers. I spend a considerable amount of time asking about your needs and wants BEFORE starting the search process. 

  Will you overlook properties that may have been of interest to me?

  Absolutely not. I will leave no stone unturned. If there is any doubt that a property may be of interest to you, I will present it to you. It’s often a fine line as I am careful not to waste your time. But when in doubt, I will bring it to your attention.

  Can you find me off-market properties?

  Absolutely. I maintain a professional relationship with the top selling agents for access to many exclusive listings. The volume of business I do makes it very attractive & receptive for other real estate sales persons.  I routinely contact selling agents in my  extensive database and constantly ask for and receive exclusive or private listings. If the right property is out there, I will find it for you!

  Will you guarantee to find me a home?

  I have successfully purchased homes for more than 99% of our clients. Those not proceeding usually comprise of people who have had a change in their personal circumstances.

 I guarantee not to waste your valuable time sourcing inappropriate properties. I will deflect all the stress and detail and save you days or even weeks of endless searching. 

  With my assistance, you will save time, money and stress in the purchase of your next home. You will gain access to more properties, be better informed about comparable sales and understand the true value of each property.

   When you do decide on the right property, I will negotiate for you so you will be able to make a rational decision about price without the stress and pressure of dealing with real estate listing sales people or having to negotiate directly.

                we compete

What is the process and how long will it take?

  Once you are comfortable with me amd I with you to proceed, I will conduct a thorough research and then present you with a shortlist of homes.

  If you wish to pursue any of the chosen properties, I then conduct a full appraisal of the property and negotiate on your behalf. The decision to buy is then yours. I am committed to finding you the right home, no matter how long it takes. 

  What is the difference between a buyers’ agent and a selling agent?

  The key difference between a buyers’ agent and a traditional selling agent is who they represent. A buyers’ agent works exclusively for the buyer, whereas the selling agent works for the vendor (seller). 


  How will I know what the property is worth?

  I conduct extensive due diligence for  clients on recent sales and have access to a comprehensive database of all past sales. I discuss the positives and negatives of each  property. Using this information, together with information on the state of the market provides my clients with the assurance they are not overpaying.

In fact, in the chart below, my  clients usually find they are buying at a price below market and comparable values. 

  Do I have to be wealthy to be able to afford a buyers’ agent?

  Definitely not. I assist individuals, couples and families of all budgets, saving them money by doing extensive research and analysis, looking at comparable sales and market data, and by negotiating hard to secure the best price, terms and conditions possible.

  You will make an informed choice and will be confident that you have bought well, whatever your budget. It’s a small investment to make when you consider the expert advice and savings you will make on your new home purchase!

Below is a sample of the last 10 buyers and what they saved!

Listing Price

What my




% of Asking










































Total List


Total We


Total My

Clients Saved

Total %





Average Sale Price to Listing Price in London 97.68%, me 95.3%

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